Cristiano Ronaldo is now officially part of the robot vacuum world.
Smart home company Dreame Technology announced a new global partnership with Ronaldo, naming the soccer superstar as the company’s latest global ambassador as it continues expanding its lineup of robotic home products.
The partnership is part of a broader push by Dreame to position itself as a premium global smart home brand, especially in categories like robot vacuums, cordless cleaners, and AI-powered appliances. The company says the collaboration reflects a shared focus on discipline, performance, and pushing technological limits.
Ronaldo said he was drawn to the company because of its focus on innovation and high performance.
“I am always looking for partners who share my drive for excellence and my commitment to hard work,” Ronaldo said in the announcement.
Dreame has been growing rapidly in the smart appliance space over the last few years, especially in robotic vacuums and AI-powered home cleaning systems. The company says it has filed more than 6,000 patents worldwide and continues expanding into new robotics categories, including robotic lawn mowers and commercial delivery robots.
The campaign behind the partnership is called “Dreame to Win,” with the company framing smart home technology as a tool to help people improve daily life and save time.
While celebrity endorsements are common in consumer electronics, it is still relatively unusual to see one of the world’s most recognizable athletes attached to a robotics and home automation brand. Dreame appears to be betting that Ronaldo’s global popularity can help push robot vacuums and smart home devices further into the mainstream.
The partnership will promote Dreame’s full ecosystem of products, including robotic cleaning systems, personal care devices, kitchen appliances, and other smart home technology.
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